Tag Archives: Santa Claus

Santa Claus is coming to town… find out where with Google and NORAD

It’s that time of year again! The stockings are hung by the chimney with care and Google and NORAD are ready to answer the question of “where?”

NORAD’s tradition of tracking Santa on Christmas Eve started in 1955, when a Sears and Roebuck ad promoting the Talk-to-Santa hotline inadvertently sent callers to CONAD (NORAD’s predecessor) commander-in-chief’s operations hotline. After recovering from the surprise that the call was not from the Pentagon or the White House but instead a little boy inquiring if the commander was Santa Claus, Colonel Harry Shoup asked his team to check their radar for signs of Santa’s sleigh and a tradition was born.

The Santa tracking tradition has grown over the years and today it’s also possible to track Santa using Google Earth and Google Maps on the NORAD Santa site, and on your mobile phone as well. Starting tomorrow (Saturday, December 24) at 2:00 a.m. EST, visit www.noradsanta.org to follow Santa’s journey from the North Pole to homes all over the globe. This year there are many ways to keep tabs on Santa’s sleigh, no matter how quickly it moves:

  • Follow Santa on Google Maps: Visit www.noradsanta.org to see where Santa is currently flying and where he’s headed next on Google Maps. Click on the video icons to watch “Santa cam” videos from all over the world, and the gift icons will display information about each city along the route.
  • Watch Santa fly in 3D with the Google Earth plug-in: If you have the Google Earth plug-in installed on your computer, you can track Santa’s location in 3D and see him deliver presents everywhere from the mountain villages of the Swiss Alps to the white sand beaches of Hawaii.
  • Track Santa from your mobile phone: Follow Santa on the go by searching for [santa] on the Google Maps for mobile app.
  • Get updates via social media: The NORAD team will be posting updates about Santa’s flight throughout the day on December 24. Follow them on Google+, Twitter or Facebook for live updates.
  • Subscribe to the NORAD Tracks Santa YouTube channel: All “Santa cam” videos will be posted on the NORAD Tracks Santa YouTube channel as they’re captured. You can also watch a recap of Santa’s 2010 trip. Check back often for updates!
Santa flying over London in Google Earth

NORAD Tracks Santa is a special project near and dear to all of us involved. I started working on the program seven years ago and it’s been a thrill to watch it grow over the years. Recently, I was given the opportunity to speak at TEDActive about the origins of NORAD Tracks Santa and how Google has brought this to life in Google Earth.

I’d like to thank all of Santa’s “elves” that helped out across Google and NORAD far and wide. Happy Holidays!

(Cross-posted on the Lat Long blog)

Ho-ho-hold the phone: Santa’s on the line

Last year, Santa got his very own Google Voice number, and people around the U.S. received a special personalized holiday phone call from Santa Claus.

This year, Santa wants you to reach out to him (after all, reindeer are only so-so conversationalists). If you or your family members have a special request for Santa, you can call him right from Gmail* and leave him a message at his Google Voice number: 855-34-SANTA. Santa won’t be able to return messages himself—it’s a busy time of year for him—but he’s promised to keep us up to date on happenings in the North Pole day by day.

You also can create and send a unique, customized phone call from Santa to anyone you know, from your nieces and nephews to old college friends, over the phone (to U.S. numbers only). Listen to a sample phone call, and send a message of your own from SendaCallFromSanta.com.

Of course, Santa is never one to fall behind the technological times (word on the street is that Rudolph’s nose was recently upgraded to an energy-efficient LED). So while the red suit may never go out of style, this year Santa has come up with an extra special way to spread the holiday cheer. But you’ll have to wait until it’s closer to Christmas to find out what it is. So no peeking—but keep checking the site!

Happy Holidays from your friends at Gmail.

*Calls from Gmail are free for U.S. and Canadian users, but will cost people outside those areas $.01/minute (plus any applicable VATs).